Apple vs. Google: Do Both Require a D-U-N-S Number for Developer Accounts?
As the industry continues to expand, more and more developers are inquiring about how to publish their apps on these kinds of platforms - Apple's App Store and Google's Play Store - whether or not they require a D-U-N-S number for both companies' developer accounts.
This blog discusses the necessities and benefits of having a D-U-N-S number, compares Apple and Google's approach to publishing an app, and explains how this can help developers build credibility and professionalism.
Understanding What a D-U-N-S Number Is
A D-U-N-S (Data Universal Numbering System) number is a nine-digit unique identifier assigned to businesses by Dun & Bradstreet (D&B). It is widely used to verify business legitimacy and is recognized globally. This number connects businesses to D&B’s database, providing information about a company’s operations, financial health, and credibility.
The D-U-N-S number is essential for various business dealings, including government contracts, partnerships, and establishing creditworthiness. Its importance extends to the tech industry, particularly for developers working on platforms like Apple and Google.
Apple D-U-N-S Number Requirement
When it comes to Apple, having a D-U-N-S number is a mandatory requirement for businesses and organizations looking to register for the Apple Developer Program. This requirement reflects Apple’s emphasis on maintaining a high level of trust and credibility within its ecosystem.
Why Apple Requires a D-U-N-S Number
1. Business Verification:Apple uses the D-U-N-S number to verify that an organization is legitimate. This verification process ensures that apps published on the App Store are associated with authentic and professional entities.
2. Professional Branding:Registering with a D-U-N-S number allows apps to appear under a company’s name, rather than an individual’s name, which enhances credibility and professional appeal.
3. Global Recognition:The D-U-N-S number connects businesses to a globally recognized database, making it easier for Apple to verify international entities.
Steps to Register with Apple Using a D-U-N-S Number
- Obtain a D-U-N-S number from Dun & Bradstreet if you don’t already have one.
- Ensure that your company’s details match what you provide during the Apple Developer Program registration.
- Submit your application, and Apple will verify your D-U-N-S number during the process.
It’s important to note that individual developers do not require a D-U-N-S number; this is specific to businesses and organizations.
Google D-U-N-S Number Requirement
Unlike Apple, Google does not require a D-U-N-S number for registering a Google Play Developer account. The process for setting up a developer account on the Google Play Store is relatively simple and does not mandate the use of business identifiers like a D-U-N-S number.
Why Google Does Not Require a D-U-N-S Number
1. Accessibility for Individual Developers:Google aims to provide an accessible platform for all types of developers, whether they are individuals or businesses. By not requiring a D-U-N-S number, Google lowers the entry barrier for developers worldwide.
2. Simplified Registration Process:Registering for a Google Play Developer account involves basic steps like creating a Google account, paying a one-time registration fee, and agreeing to the platform’s terms and conditions. This simplicity contrasts with Apple’s more rigorous verification process.
3. Trust Built Through Alternative Methods:Google primarily focuses on app reviews, security measures, and developer policies to ensure quality and trust within its ecosystem, rather than relying on a global business identifier like the D-U-N-S number.
Comparing Apple and Google D-U-N-S Number Policies
Apple’s Approach- Mandatory for Organizations: Apple requires a D-U-N-S number for all organizations registering as developers.
- Focus on Professionalism: Apple prioritizes professional branding and credibility, which is why it emphasizes the use of a globally recognized identifier.
- Global Consistency: The D-U-N-S number helps Apple maintain a consistent verification process across all regions.
- Optional for Developers: Google does not mandate a D-U-N-S number, making the platform more accessible.
- Focus on Flexibility: Google accommodates both individual developers and businesses with a simpler registration process.
- Reliance on Internal Policies: Google uses its own measures, such as app reviews and developer policies, to ensure platform integrity.
While both approaches have their advantages, the choice between them often depends on the goals and structure of the developer.
The Benefits of Having a D-U-N-S Number for Both Platforms
Even though Google does not require a D-U-N-S number, having one can still offer significant benefits for developers on both Apple and Google platforms:
1. Enhanced CredibilityA D-U-N-S number adds an extra layer of trust to your business, making it easier for users, partners, and advertisers to view you as a professional entity.
2. Professional Branding Registering apps under a business name improves brand visibility and creates a stronger market presence. 3. Global RecognitionThe D-U-N-S number is internationally recognized, making it easier to expand your app’s reach and partner with businesses across the globe.
4. Future OpportunitiesMany large corporations and government entities require a D-U-N-S number for partnerships or contracts. Having one ensures you’re ready for such opportunities as your app development business grows.
5.Simplified Vendor RelationshipsA D-U-N-S number facilitates smoother interactions with vendors, suppliers, and advertising networks, which often require verified business credentials.
How to Decide If You Need a D-U-N-S Number
If you’re developing apps as an individual or freelancer, you might not need a D-U-N-S number, especially for Google. However, if you’re running a business or organization, it’s worth considering for the following reasons:
- Apple requires it for organizational accounts.
- It adds professionalism to your Google Play Developer account.
- It prepares your business for global expansion and partnerships.
Ultimately, the decision depends on your goals, the scale of your business, and the platforms you wish to target.
ConclusionWhen considering the case studies of Apple and Google, it's obvious that when one tries to get a developer program, it needs a D-U-N-S number whereas the other does not. However, getting this D-U-N-S number benefits your app development business in the long run, as one can develop their credibility and establish a strong brand, poising them towards success in the highly competitive world of app development.
Are you ready to take your application development business to the next level? Whether to target Apple, Google, or both, getting a D-U-N-S number can increase your credibility and unlock new opportunities. So, let's get started by checking if your business is listed with Dun & Bradstreet, or apply today for your D-U-N-S number!