Branding is one of the most important aspects these days to any business be it large or SME, B2C or B2B.
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos
New Business owners are competing for opportunities that enable them to tell their story and build their reputation.
The brand may be the most valuable intangible asset. Brands are not built overnight. Instead, they are built up over years and can be destroyed in days. As a business entrepreneur, you’ll have a brand attached to your business formation. It’s what consumers will think of when they think of your brand.